Sunday, 17 February 2013


When you buy a diamond ring or a gold necklace or a silver coin, you make investment in these expensive items trusting your local jeweler and the advertisements shown on T.V. Your hard earned money is spent on purchasing these articles of great importance. But not only that, you purchase them for your loved ones and people dear to you and such people usually attach a lot of sentimental value into these items. In our society buying jewellery of no matter what kind is considered to be a very good thing as it is an insurance against future uncertainty and also assign of prosperity.

But it so happens that in quite a few cases after making a purchase on a later day the buyer finds out that what he/she bought was sub-standard jewellery and ornaments and where exaggerated in their purity, weight and originality. Such fraud and adulteration in manufacturing of precious gold materials in India has been rampant. The classic English idiom that “All that glitters is not gold” applies aptly at such a situation. In order to protect the consumers from such rampant adulteration and misappropriation by the producers of jewellery, the government came up with the idea of a marking scheme. This mark is today known across India as ‘BIS Hallmarking Scheme’, passed by an act of parliament in the year 1986.

Whenever buying jewellery it is necessary to keep a few things in mind that could save you from being a hunt in the huge net of greedy jewelers. First, make sure you deal only with your family jeweler. Second, check for BIS hallmark on the jewellery article and the purity grade such as 22 carats or 18 carats. Thirdly, look for the ‘Year of Marking’ denoted by a code. And finally, the jeweler’s identification mark. If you ever purchase any diamond or white gold jewellery make sure you are sure of the authenticity of your purchase. 

Wednesday, 13 February 2013


Love the emotion common to every human being on this planet. Love knows no language, no boundaries, no caste, creed or religion. It is the holiest and truest feeling one ever feels for someone. It is the celebration of two hearts, minds and souls. Love is the coming together of two hearts, to tie a knot that lasts till the end of the world. Valentine’s Day is the celebration of this most honest feeling of them all, a day dedicated to lovers and those still in search of it.

Diamond is the most sought after and treasured gem in mankind’s history. It is the symbol of innocence, truth and honesty. It is the symbol of everlasting emotions, of love and of eternal bonds. The diamond is perhaps the perfect way to celebrate an emotion like true love, it is the perfect gift for that soul mate of yours whose love you so cherish and never want to let go. This Valentine’s Day, gift the most exclusive collection of diamond jeweler to your love of life and make her feel like the center of the world. A diamond is the mark of forever and you will not find a better symbol or way to seal your love forever and ever into your heart.

On the 14th of February, when you hold her hand and look into her starry eyes, let her know how much it is that you love her, let her know how much you crave for her through a diamond that will stand witness to your holy love and everlasting relationship. You can choose from a variety of exclusive pieces like a diamond studded bangle or a solitary diamond pendant or a beautiful dangler ear ring. Make sure you understand her taste regarding jewellery and then choose the perfect piece for your love and enjoy the smile that it will bring to her face.

Tuesday, 22 January 2013


A diamond is the treasured gem of men and women of honor, heroics, excellence and brilliance. Kings and Queens throughout ages have owned and clanged on to this precious of all gems. Diamond’s beauty and features are such that it really makes the possessor feel like a man who is a winner. A diamond is strong, proper, pure and beautiful. Its beauty left the French King Louis XIV forever in love with it. Its uniqueness and purity makes it the most desired exclusive jewellery item in the world.

A gem is reflective of one’s inner beauty, strength and personality. A gem reflects individuality and the person’s taste. A gem that has for generations been associated with individuality is the diamond. As a person you will always want that what you have the other should not have, this is true especially in the case of jewellery. As the value of jewellery is in part decided by how exclusive it is. Unique collections of diamond jewelry are very skillfully and artistically created to make them as exclusive as possible, of course it pushes the rates up but the fact that what you own nobody does makes you feel elite and precious.

You can get your own signature touch on the diamond jewelry collection you buy, by deciding its design or if you are that savvy than creating one yourself, you can also have your craftsman as there are many independent artists who work for select people like in the times of Royalty. At weddings brides usually get their wedding sets done by their family jewelers which ensures that the piece is exclusive and of the highest quality. Diamond wedding sets are the bride’s most treasured item and the one that gets the most attention after the dress. It is necessary that wedding sets are beautiful, lustrous and unique.

Saturday, 19 January 2013


                                         “A Diamond is forever”
                                                                                             -NW Agency             
A Diamond is forever, everlasting, indestructible. A diamond is solid, strong, a symbol of love, of a never ending relationship, and of beauty. Diamond is considered the modern day symbol of love; it has been very popularly used for engagement and wedding rings as a token of love. The word Diamond originated from the Greek word adamas which means proper, unalterable, unbreakable and untamed.

Love is so well symbolized by a diamond; love like a diamond is true, pure, sacred, and beautiful. Love creates a bond that is everlasting, untamed, unbreakable, and strong. Love gives us the person in search of whom we have always been, love brings two hearts together, it heals, it exalts. An event that truly celebrates love is the Valentine’s Day; this day is earmarked for the celebration of eternal, unconditional and forever love. It is a day when you make your soul mate, the winner of your heart special, precious and like a queen. You will want to show her how much it is that you love her, care for her and want her. A diamond could be the key to unlocking her heart, let you create your own space there. The Valentine’s Day is the apt occasion for confessing your love to her or if she has been upset with you than win her over through gifting a diamond ring, pendant, necklace or earring.

Your love for your partner of life is all that a diamond has come to signify and therefore it is very necessary that you must seal her into your heart through a means that is meant for such a task- a Diamond. Gift her diamond ring or a necklace or an earring to make her “Vena Amoris” (vein of love) forever your, but before you run off to the jewelry showroom next door, you must carefully observe her choices what does she like to wear- an earring, pendant, bracelet or a ring or some other design? Does she prefer gold, silver or platinum? Decide on the cut, shape and the size of the diamond piece depending upon your budget. After understanding her taste and determining your budget, have the most exclusive, and romantic piece made for her that will leave her breathless, enchanted and in love with you. You will have her in your arms in an instant; she will appreciate your love and passion for her and forever be yours.

Sunday, 13 January 2013

Men’s diamond ear studs: A classic accessory for the contemporary man

Men’s ear jewellery can serve the purpose of self expression, ornamentation and visual impact. In the traditional societies, men have been known to pierce their ears since long. Earlier it was a way to attract women, to identify with them. It could also symbolize openness of a man to other's opinions.

Most men pierce one ear lobe in the classical style to wear jewellery. This is perfect to wear a diamond stud. The diamond stud can be simple and the size depends on the person wearing it.  Whereas its setting can be from plain mounts to very elaborate. Usually the colour of the diamond chosen for the stud is clear. It is recommended to choose a better quality diamond as the sparkle and the fine of the diamond will make the stud look special.

One needs to take good care of a diamond stud. The piece needs cleaning from time to time with mild cleaning solution and soft cloth. Stud also needs to be safely kept when not borne so as not to lose it. The diamond ear stud is a perfect accessory for men belonging to the contemporary times.

Friday, 11 January 2013


Rose Quartz is one of the most desirable varieties of Quartz. The pink to raise red color is completely unique unlike any other pink mineral species. Rose quartz has been used as a gemstone and as other ornamental and religious objects for thousands of years.
Historically, it is a symbol of love and beauty.

Rose Quartz is known as the love stone! It adds positive love energy to relationships.  Calming, helps clear stored anger, resentment, jealousy, fears, replaces negativity with harmony.  Helps to balance upper four chakras and eases sexual/emotional imbalances, thus giving inner peace and harmony. It also enhances one's sensitivity to beauty, art and music. It is also said to calm aggression and resentment while increasing self-esteem and self-confidence, and to enhance one's compassion, patience and forgiveness. It is said to enhance your capacity to love others and yourself.

Rose Quartz allows you to be in touch with your basic self. It will allow you to get to know your true self and to love that true self in all its beauty. It can also allow you to communicate internally with your spirit guides, which means you may or may not be aware of them but they are teaching you all the same.
Rose Quartz is the most powerful for dealing with affairs of the heart. It opens up the heart for both giving and receiving love. It soothes negative influences. This stone is good for dealing with issues on an emotional level. A Rose quartz is the stone from the heart and for the heart. It helps one to be able to love them. A good stone is always for dealing with a "broken heart". The rose quartz is also good for helping one to release childhood traumas, neglect, lack of love, self-esteem.

It is said to give a clear soft complexion and to prevent wrinkles. Rose quartz is also said to aid the proper functioning of the kidneys, adrenals, genitals, liver, lungs and heart, and to increase fertility, protect against radiation and help in the release of impurities.


Unlike a lot of other precious stones Rose Quartz is effective even as a rough stone situated nearby. It can be used in any manner, worn as an ornament or just placed next to one's bed or anywhere in the room/house. It can also be used for meditation. You can hold a rose quartz in your hand, and, while holding it, silently or out loud repeat an affirmation ("The past is over; I am a stronger person now." "I accept all that I am."). You can also sleep with the rose quartz beneath your pillow. The pain of the past may come up in dreams; you can more readily handle this if you affirm before you go to sleep that you are ready to release the past.

Hope your Rose Quartz brings you lots of Love and Luck. Enjoy and respect your rose quartz. It's one of nature's greatest gifts!


King Louis XV termed ‘platinum’ as the only jewelry fit for Royalty. He said so because Platinum is one of the rarest metals to be found on the Earth’s crust, so much so that only 133 tons of Platinum is produced annually world over compared 1782 tons of Gold, all the platinum ever produced can fit in to a normal size living room.
Platinum Ring

Platinum may seem a relatively new metal but it is legendary, though first discovered by the Europeans in 15th century in Ecuador, south America it is now known to be a prized metal by Egyptians and The Incas. The use of platinum has been dated back to 700 B.C, in the casket of Thebes. It got its name from the Spanish Conquistadors, for whom this metal was a nuisance in the search of gold and found it similar to silver, hence Platina, the Spanish for little silver.

Platinum Ear Rings

Platinum due to its rarity makes for an excellent jewelry material, its amazing luster and longevity and the fact that it is rare makes it a sought after material in the jewelry for the rich and elite. Platinum is used almost exclusively in timeless classic jewelry pieces of legendary jewelers like Tiffany’s, Faberge and Cartier.
In India, platinum as a jewelry is fast gaining popularity. Many platinum jewelry showrooms in India are coming up to cater to the demand of this everlasting, classic jewelry. When buying platinum from a platinum jewellery showroom in India, you need to keep in mind the purity of the platinum you are purchasing. 

Platinum Bangles

Platinum purity is measured by a system called ‘Millesimal Fineness’, the hallmark purity level for platinum are 999 or 99.9%, 995 or 99.5%-which used for buying bullion, and 950 or 95%-the most common purity for jewelry. Platinum is classic, lustrous and elite, you can easily buy one from a platinum jewelry showroom in India.